my name is
simone  smerilli

I partner with global teams and entrepreneurs to design systems that improve decisions and unit economics—built for the long term, candidly delivered, and focused on removing “hyperactive hive mind” behavior.
Graduate degree in Strategy & Digital Business from ESCP. Certified partner across multiple modern tools for work (Notion, Coda, Airtable, Zapier, and more).

I was born and raised in Italy      .

Simone Smerilli

a bit about me

My name is Simone, and you can call me Simo for simplicity. I was born in Italy and lived there until 22 years old, when I moved between Berlin and Paris in a case-study-driven graduate degree program at ESCP Business School, where I learned the skillful art of harmonizing business strategies with highly technical implementations.

I played football professionally until 20 years old. Sport taught me what it feels like to play effortfully and "sacrifice" your current self for an improved future version. Ending my high-intensity sport "career" made me aware that the opposite can be just as true. Conscientiousness remains a key factor driving my work ethic - albeit the ability to truly rest can supercharge it.

My favorite book so far is "Man's Search for Meaning" (Viktor Frankl) because it reminds me that my perception is shaped by my mindset. And I am responsible for my mindset.

I train regularly, and my current favorite disciplines include resistance training, Yoga, Muay Thai, Capoeira, and surfing.
I also write and share what's on my mind here.

Currently, I work at the intersection of software development, AI, and behavioral economics to help businesses thrive.

A picture of Simone near the Tour EiffelA picture of Simone sitting
A picture of Simone standing
notion styled avatar
photo of simone public speaking

My
principles

I intend to be the most high-integrity "company of one" you have ever collaborated with. These are the principles that guide my work.

01.

for the long-term

Do not compromise long-term quality of work with short-term expediency of outcome.
The work I do is for the client to use sustainably over time. Factor in the unexpected into the contract price in order to respect value #1 and not feel resentful.

02.

connected

Communicate often enough to not leave space for interpretation. When in doubt, let them know (also when there is a stone blocking the road).

03.

open

Listen, absorb feedback when useful, maintain openness to identify, address, and resolve the underlying needs.

04.

focused

Avoid hyperactive hive mind. When it’s time to explore, explore. When it’s time to execute, execute. Do the thing as it gets to be done all the way through.

05.

candid

Humbly truthful all the way through, in order to respect #1.